The company had to apologize for putting the sign on the gun case, but the store had that sign because that's the theme of Walmart's back to school sale this year. Which makes me wonder.
Signs just went up on a half-finished apartment building in DC about early leasing, and they say Be a Legend in Your Own Time.
And these are amateur bits of boasting compared to the shirts they sell at SoulCycle, which if I am remembering right say
WarriorDoes this work? If so, what does that say about the people targeted by these ads? Does it work (if it works) because it is meant to be taken as half ironic, or at least with the irony providing cover for any underlying egotism? Or is it like an affirmation for depressed, anxious people?
I don't know, but I find the whole business peculiar.